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Alejandra Anton Honorato

¡Hola! I’m Conciencitas

I love design, illustration and stories. I have an eye for detail, and am good at giving advice like a ‘Conciencita’.

I like to get my hands dirty. I love building objects, games, and prototypes. I love organizing things (and events) and I enjoy fixing things.

I draw on my phone, I am a feminist, a professional bread taster, a plant lady and a mother of a lovely toddler.

I’m on the


DIÁLOGOS DE DISEÑO podcast interview

Listen to the podcast ‘Díalogos de diseño‘ by Estudio A, where I was invited to participate and talk about design (in spanish).


FRIDA inmersiva‘ experience is now showing in Frontón México. Go visit the exhibit, and tell me what you think about the interactions we designed!

UXMX Podcast interview

Listen here my talk with Julie García and Ivan Tree of UXMX a podcast of User experience in spanish.

Some of my most important works

That you might know me for


Conciencitas, is the most important project of my career: They are an antrophomorphic representation of the conscience as earrings, that sit on your ear.

They were super famous back in the early 2010’s. Appearing in multiple publications, and even in national TV!.

Sold out at the Destination Mexico Exhibit, hold in the NYC MoMA Design Store.

Plus, thanks to the Conciencitas, I got to meet my soulmate. ?

Me siento como en México

I designed the chair ‘Me siento como en México’ ( ‘I feel like in Mexico’), for a design contest, that I eventualy lost.

…But it caught the eye of one of the judges, Ana Elena Mallet, who asked me if she could include it  several exhibits that she curated, and in two design books that she wrote.

Now sells on Galería Trouvé

This chair has a lot of histories to tell!

See more of this project here.

Document here.



Also, I currently work as Head of UX at Cocolab International, a group of interdiciplinary teams, that create multimedia experiencies for museums, exhibitions and retail.

My job there includes being the voice of the ‘concience’ and user advocate. I conceptualice experiences and games. I make a lot of cardboard prototypes, I draw story boards, make flow charts, diagrams, and wireframes. Test things… I am sort of the bridge between designers and developers, and users.

One of our latest projects is  FRIDA INMERSIVA. Check it out!